April

12

7:30 am

Registration/Breakfast

9:00 am

The State of Sales and Marketing in 2017 | Scott Albro, TOPO

10:00 am

Networking Break

10:15 am

The State of Sales Development | Kristina McMillan - TOPO

Join TOPO's Director of Research as she discuss key trends in sales development including some key findings from TOPO's recent research on Sales Development Technology. She will explore how the rise of Account-Based Sales Development has impacted the strategic role of the SDR, the implications of today's sales development funnel, and how technology continues to change sales development's go-to-market strategy.

11:00 am

Networking Break

11:15 am

How to Build a World Class Sales Development Organization | Andrew Berger - Square

Andrew will walk through his three core principals that make up a world-class sales development organization. He will dig into each of the principals with tangible examples across the industry and personal experiences from Square.

12:00 pm

Lunch/Marketplace

1:30 pm

Day 1 Keynote Speaker: Bryan Fogel - Director and Producer, Icarus

A chance meeting with a Russian scientist transforms filmmaker Bryan Fogel’s personal experiment into a geopolitical thriller involving dirty urine, unexplained death and Olympic gold…exposing the biggest scandal in sports history. Join us for a presentation from Bryan Fogel, Director and Producer of Icarus, a Sundance award winning documentary on the Russian doping scandal and learn how Bryan embarked on a 3.5-year journey to make one of the year’s hottest films.

2:30 pm

Networking Break

2:45 pm

Started at the Bottom, Now We're Here | Kevin Dorsey - SnackNation

Join Kevin as he shares SnackNation's approach for leveraging a bottoms up approach to supercharge their sales development team. Learn how Kevin's team targets their buyers, coaches their contacts to sell with them, and redefines what the "opportunity" means to their sales team.

3:30 pm

Networking Break

3:45 pm

Nailing Scaling | Sarah Branfman - MongoDB

Join Sarah as she shares how she grew MongoDB's SDR team 4X in one year. She shares specifics on how she enables her front-line managers to recruit the right kind of talent, develop the team's skill sets, and execute effectively and consistently.

4:30 pm

Networking Break

4:45 pm

Sales and Marketing Excellence Awards 2017 | Scott Albro & Craig Rosenberg

The Sales and Marketing Excellence Awards are an opportunity for TOPO to recognize the world’s best sales and marketing leaders. Exceptional leaders in the fields of sales, sales development, & demand generation will sit down with TOPO Analysts & discuss how they achieve exceptional revenue growth.

5:30 pm

Summit Bash

7:30 pm

Hosted VIP Dinners

April

13

8:00 am

Registration/Breakfast

9:00 am

Managing Strategy and Change in Sales Development | Ralph Barsi - ServiceNow

Hear how ServiceNow manages a large sales development team through significant and ongoing strategic changes. From communicating to the team on continuous change, to setting expectations with internal stakeholders, to managing quality performance - Ralph will share his process for communicating the team's vision throughout the organization.

9:45 am

Networking Break

10:00 am

Scaling Demand Gen & Inbound | Megan Ketchum - LinkedIn

Hear how LinkedIn uses operational scaling strategies to increase efficiency of acquiring new customers. Megan will discuss how her team uses coaching and accountability to achieve this type of scale and the inherent limits and requirements that come with this approach.

10:45 am

Break

11:00 am

The Best Story Wins | Matthew Luhn, Pixar

Great companies tell great stories - stories that resonate with customers. In this featured keynote, you'll learn how to develop and deliver compelling stories to your customers from one of the world's best storytellers - Matthew Luhn. With over 25 years of experience creating stories and characters for Pixar and The Simpsons, Matthew will share what he's learned about stories while working on films such as Toy Story, Finding Nemo, UP, and Monsters Inc. He'll teach us how to use key principles such as the three key elements of storytelling and the story spine so that our sales and marketing organizations can start telling truly great stories.

12:00 pm

Lunch/Marketplace

1:00 pm

The Lead Funnel and Metrics that Matter | Julie Drimel - Oracle | Netsuite

Join us to hear how NetSuite consolidated reporting across demand gen, lead gen, and sales functions to tell a single story and make better business decisions. By focusing on agreement for common definitions and processes, leveraging technology, and consolidating the ownership of data across three organizations that rely on each other for success, NetSuite found better insights into their lead funnel and the ability to make proactive decisions to positively impact sales.

1:45 pm

Networking Break

2:00 pm

A Culture of Possibilities | Nick Shannon & Angel Bujanda - VMware

Join VMware as they offer a glimpse into their sales development engine that is producing predictable pipeline by supporting and growing their SDRs. Join Angel and Nick as they share their strategy for strategic planning, prioritizing execution, and driving adoption with sales development.

2:45 pm

Networking Break

3:00 pm

Closing Remarks

April

12

7:30 am

Registration/Breakfast

9:00 am

The State of Sales and Marketing in 2017 | Scott Albro - TOPO

10:00 am

Networking Break

10:15 am

The TOPO Account-Based Funnel | Eric Wittlake - TOPO

Taking an account-based approach to market drives higher close rates, higher customer value and delivers sustainable and profitable growth. The benefits are clear, but the transition isn't easy. In this session, you will learn some of the changes you can make to successfully implement an account-based go-to-market strategy in your organization and a framework for effectively measuring the results from your account-based efforts.

11:00 am

Networking Break

11:15 am

The Journey to ABM at Scale | Lauren Vacarello - BOX

Having a best in class account based marketing program doesn't happen overnight. Learn the good and the bad about Box's journey to building ABM at scale.

12:00 pm

Lunch/Marketplace

1:30 pm

Day 1 Keynote Speaker: Bryan Fogel - Director and Producer, Icarus

A chance meeting with a Russian scientist transforms filmmaker Bryan Fogel’s personal experiment into a geopolitical thriller involving dirty urine, unexplained death and Olympic gold…exposing the biggest scandal in sports history. Join us for a presentation from Bryan Fogel, Director and Producer of Icarus, a Sundance award winning documentary on the Russian doping scandal and learn how Bryan embarked on a 3.5-year journey to make one of the year’s hottest films.

2:30 pm

Networking Break

2:45 pm

The ABM Transition - Just Get Going! | Dan Kimball & Shalin Bhandari - Eventbrite

3:30 pm

Networking Break

3:45 pm

Going "All-In" on Account-Based Everything | Jennifer Pockell Dimas - Plex

Join us to hear how Jennifer, a self proclaimed "data nerd", discussing how Plex, a supplier of ERP solutions, has successfully driven revenue growth with a 100% account-based data-driven strategy across sales and marketing. Attendees will hear about the tools, tactics and process transformations this company deployed, as part of an “account-based everything” approach, as well as some of the powerful results they have seen in campaign conversion and revenue results.

4:30 pm

Networking Break

4:45 pm

Sales and Marketing Excellence Awards 2017 | Scott Albro & Craig Rosenberg

The Sales and Marketing Excellence Awards are an opportunity for TOPO to recognize the world’s best sales and marketing leaders. Exceptional leaders in the fields of sales, sales development, & demand generation will sit down with TOPO Analysts & discuss how they achieve exceptional revenue growth

5:30 pm

Summit Bash

7:30 pm

Hosted VIP Dinners

April

13

8:00 am

Registration/Breakfast

9:00 am

The Luxury of Focus: Executing an ABM Only Strategy in the CPG Vertical | James Lamberti - Quri

Account based marketing is often one of several key strategies for a company, but what does this practice look like when 100% of the marketing team and it’s budget is focused against it? In this session, you will learn how Quri, a growth company focused on the highly challenging CPG vertical, built an ABM operation from the ground up and is now executing against it in the gritty, competitive CPG vertical. In the candid discussion, attendees will get the inside scoop on: how to build an efficient, effective ABM operation; ABM in action: A Case Study focused on 25 CPG accounts; and lessons learned - both good and not so good.

9:45 am

Networking Break

10:00 am

Jam Session: How to Execute ABM Like a Rock Star | Nick Ezzo - Host Analytics

Interested in ABM, but just can’t seem to figure out the opening notes? Nick Ezzo of Host Analytics will take you through his ABM songbook note by note. From account selection to focused outreach, you’ll see techniques and technology that will make out-of-tune marketing efforts rock out to an Account-Based beat.

10:45 am

Networking Break

11:00 am

The Best Story Wins | Matthew Luhn - Pixar

Great companies tell great stories - stories that resonate with customers. In this featured keynote, you'll learn how to develop and deliver compelling stories to your customers from one of the world's best storytellers - Matthew Luhn. With over 25 years of experience creating stories and characters for Pixar and The Simpsons, Matthew will share what he's learned about stories while working on films such as Toy Story, Finding Nemo, UP, and Monsters Inc. He'll teach us how to use key principles such as the three key elements of storytelling and the story spine so that our sales and marketing organizations can start telling truly great stories.

12:00 pm

Lunch/Marketplace

1:00 pm

Adam Cleveland - Tradeshift

1:45 pm

Networking Break

2:00 pm

How an Agile Marketing Team Sprinted to ABM Success | Peter Herbert - VersionOne

VersionOne’s agile marketing team launched its account-based initiative in early 2016 and began to see measured success within 30 days. Join us as we hear from Peter how his team measured ABM from Day 1, selected target accounts in a day, deliver edaccount insights right under SDRs' noses, and rapidly planned and executed targeted campaigns.

2:45 pm

Networking Break

3:00 pm

Closing Remarks

April

12

7:30 am

Registration/Breakfast

9:00 am

The State of Sales and Marketing in 2017 | Scott Albro, TOPO

10:00 am

Networking Break

10:15 am

Recommended Session: The Account-Based Funnel | Eric Wittlake - TOPO

11:00 am

Networking Break

11:15 am

Recommended Session: Jairaj Sounderajjan - Twilio

12:00 pm

Lunch/Marketplace

1:30 pm

Day 1 Keynote Speaker: Bryan Fogel - Director and Producer, Icarus

A chance meeting with a Russian scientist transforms filmmaker Bryan Fogel’s personal experiment into a geopolitical thriller involving dirty urine, unexplained death and Olympic gold…exposing the biggest scandal in sports history. Join us for a presentation from Bryan Fogel, Director and Producer of Icarus, a Sundance award winning documentary on the Russian doping scandal and learn how Bryan embarked on a 3.5-year journey to make one of the year’s hottest films.

2:30 pm

Networking Break

2:45 pm

Recommended Session: Dan Kimball and Shalin Bhandari - Eventbrite

3:30 pm

Networking Break

3:45 pm

Recommended Session: Lars Nilsson & Karan Singh - Cloudera

4:30 pm

Networking Break

4:45 pm

Sales and Marketing Excellence Awards 2017 | Scott Albro & Craig Rosenberg

The Sales and Marketing Excellence Awards are an opportunity for TOPO to recognize the world’s best sales and marketing leaders. Exceptional leaders in the fields of sales, sales development, & demand generation will sit down with TOPO Analysts & discuss how they achieve exceptional revenue growth.

5:30 pm

Summit Bash

7:30 pm

Hosted VIP Dinners

April

13

8:00 am

Registration/Breakfast at the Battery

9:00 am

Keynote Speaker: The Best Story Wins | Matthew Luhn - Pixar

Great companies tell great stories - stories that resonate with customers. In this featured keynote, you'll learn how to develop and deliver compelling stories to your customers from one of the world's best storytellers - Matthew Luhn. With over 25 years of experience creating stories and characters for Pixar and The Simpsons, Matthew will share what he's learned about stories while working on films such as Toy Story, Finding Nemo, UP, and Monsters Inc. He'll teach us how to use key principles such as the three key elements of storytelling and the story spine so that our sales and marketing organizations can start telling truly great stories.

9:45 am

The Sales Journey from Startup to Acquisition | Matt Kilmartin - Salesforce

10:30 am

Networking Break

10:45 am

Jeff Yoshimura - Elastic

11:30 am

Transforming a Construction SaaS Company to a B2B Unicorn | Dennis Lyandres - Procore

Every SaaS company's objective is to achieve the elite status of unicorn, but what if you tried to achieve this goal selling only to the construction market? Procore has proven that a unicorn can be created in the vertical SaaS market, and their exponential growth is seemingly never-ending. Join Procore's EVP of Sales, Dennis Lyandres, as he presents the key strategies that drive their growth including a maniacal dedication to culture, a metrics-driven approach, and a comprehensive employee success program enabled by a robust technology stack.

12:15 pm

Lunch

1:15 pm

Sales and Marketing Alignment: How AppFolio Went from Start-up to IPO Without Wasting Time Arguing with Sales | Aimee Miller - Appfolio

For most organizations, sales and marketing alignment is a never-ending topic with little light at the end of the tunnel. AppFolio is one of tech's great growth stories and this alignment was not only real but also a key contributor to their success. Join AppFolio's CMO, Aimee Miller, as she discusses the strategies and tactics that joined sales and marketing at the hip to build a big company.

2:00 pm

Next Generation Sales Ops and Data Driven Account Based Marketing and Sales | AJ Gandhi - RingCentral

In this strategic session, RingCentral's AJ Ghandi will provide a proven framework for thinking about your go-to-market strategy. He'll discuss how to: target attractive markets; adapt your GTM model based on the customer buying process; and optimize your sales and marketing coverage design thinking about the end-to-end revenue funnel.

2:45 pm

Networking Break

3:00 pm

Building a Massively Scaleable Sales Organization at LinkedIn | Matt Loop - LinkedIn

3:45 pm

Key Trends in B2B Sales and Marketing | Craig Rosenberg - TOPO

4:30 pm

Closing Remarks

4:45 pm

Happy Hour

April

12

7:30 am

Registration/Breakfast

9:00 am

The State of Sales and Marketing in 2017 | Scott Albro, TOPO

10:00 am

Networking Break

10:15 am

Tara Salmon - Aconex

11:00 am

Networking Break

11:15 am

From 0 to 60: Building a Demand Gen Machine Overnight that Drives Hyper-Growth | Rob Israch - Tipalti

With severely limited resources, time, and budgets, how can marketing drive measureable revenue growth at the rapid speed your startup CEO expects. In this session, Rob Israch will talk about his learnings from both NetSuite and Tipalti on how to create an accountable marketing mix and organization to drive proven results -- quickly and in a repeatable way that sustains both short and long term acceleration.

12:00 pm

Lunch/Marketplace

1:30 pm

Day 1 Keynote Speaker: Bryan Fogel - Director and Producer, Icarus

A chance meeting with a Russian scientist transforms filmmaker Bryan Fogel’s personal experiment into a geopolitical thriller involving dirty urine, unexplained death and Olympic gold…exposing the biggest scandal in sports history. Join us for a presentation from Bryan Fogel, Director and Producer of Icarus, a Sundance award winning documentary on the Russian doping scandal and learn how Bryan embarked on a 3.5-year journey to make one of the year’s hottest films.

2:30 pm

Networking Break

2:45 pm

Erin Marks - GE Oil & Gas

3:30 pm

Networking Break

3:45 pm

Marketing Technology Panel

Join moderator, Eric Wittlake, with panelists Tyler Lessard from Vidyard, Prayag Narula from LeadGenius, Srihari Kumar from ZenIq, and Jon Miller from Engagio, for a discussion on trends, challenges, and successes in the marketing technology space.

4:30 pm

Networking Break

4:45 pm

Sales and Marketing Excellence Awards 2017 | Scott Albro & Craig Rosenberg

The Sales and Marketing Excellence Awards are an opportunity for TOPO to recognize the world’s best sales and marketing leaders. Exceptional leaders in the fields of sales, sales development, & demand generation will sit down with TOPO Analysts & discuss how they achieve exceptional revenue growth.

5:30 pm

Summit Bash

7:30 pm

Hosted VIP Dinners

April

13

8:00 am

Registration/Breakfast

9:00 am

Becoming a Legend in Demand Gen | Erin Cresta - Hortonworks

9:45 am

Networking Break

10:00 am

Mike Manheimer - Gainsight

10:45 am

Break

11:00 am

The Best Story Wins | Matthew Luhn - Pixar

Great companies tell great stories - stories that resonate with customers. In this featured keynote, you'll learn how to develop and deliver compelling stories to your customers from one of the world's best storytellers - Matthew Luhn. With over 25 years of experience creating stories and characters for Pixar and The Simpsons, Matthew will share what he's learned about stories while working on films such as Toy Story, Finding Nemo, UP, and Monsters Inc. He'll teach us how to use key principles such as the three key elements of storytelling and the story spine so that our sales and marketing organizations can start telling truly great stories.

12:00 pm

Lunch/Marketplace

1:00 pm

Hussam Almukhtar - Grand Rounds

1:45 pm

Networking Break

2:00 pm

Optimizing at the Various Levels of the Marketing Funnel | Rao Adavikolanu - Intacct

In this session, Intacct's Rao Adavikolanu will provide key insights and best practices on managing a modern funnel. He'll share best practices on designing your funnel and using specific metrics to optimize the performance of it. He'll also provide recommendations on specific technologies that can make your funnel highly scalable.

2:45 pm

Networking Break

3:00 pm

Closing Remarks

April

12

7:30 am

Registration/Breakfast

9:00 am

The State of Sales and Marketing in 2017 | Scott Albro, TOPO

10:00 am

Networking Break

10:15 am

Messaging Battlecards: A Powerful Framework to Win More Deals | Greg Tapper - TOPO

Every company wants to grow faster—with larger deals, faster velocity, higher LTV, lower churn, and lower CAC. Yet in any given market sales reps compete on virtually identical products and features, and deals often boil down to price. Even in the same company selling the same product, certain sales reps outperform and outsell their own peers. How is this possible? The answer is: messaging. In this presentation you’ll learn the foundation of messaging and you’ll walk away with insights, valuable frameworks, and battlecards that will help you drive higher conversion.

11:00 am

Networking Break

11:15 am

Social Selling Success At Scale | Danielle Hall - Genesys

Social selling has a been hot topic of discussion for years. The question for many: does it actually work? Genesys has cracked the code on social selling with tangible results and happy, productive sales reps. Join Danielle Hall as she talks about the Genesys social selling platform, training reps to execute on the platform, and real use cases that attendees can put into action immediately.

12:00 pm

Lunch/Marketplace

1:30 pm

Day 1 Keynote Speaker: Bryan Fogel - Director and Producer, Icarus

A chance meeting with a Russian scientist transforms filmmaker Bryan Fogel’s personal experiment into a geopolitical thriller involving dirty urine, unexplained death and Olympic gold…exposing the biggest scandal in sports history. Join us for a presentation from Bryan Fogel, Director and Producer of Icarus, a Sundance award winning documentary on the Russian doping scandal and learn how Bryan embarked on a 3.5-year journey to make one of the year’s hottest films.

2:30 pm

Networking Break

2:45 pm

Selling to the Buyer Committee | Ryan Arnett - OpenGov

Buying committees are becoming more prevalent and growing in size. This session provides a framework for selling into complex, multi-stakeholder environments to increase effectiveness and conversion rates. Including why and how to avoid one of the biggest threats to sales success; identifying, understanding and leveraging a champion to advance and win deals; and selling to the top of the value pyramid by focusing on top priorities vs. critical capabilities

3:30 pm

Networking Break

3:45 pm

Sales Plays to Support Your Account-Based Strategy | Craig Rosenberg - TOPO

In Account-Based strategy, sales must work accounts no matter where they are in the buying process. This approach is different than a horizontal, territory strategy where sales can choose to work an account at their discretion. For many organizations, this is a significant transition that often requires a new sales process, or major optimization to the current one. Sales plays are a key component to the remodel. For the shift to Account-Based to be a success, sales and marketing need to work together to design plays that engage with buyers early in the process and then deliver a personalized, high-value buying experience.

4:30 pm

Networking Break

4:45 pm

Sales and Marketing Excellence Awards 2017 | Scott Albro & Craig Rosenberg

The Sales and Marketing Excellence Awards are an opportunity for TOPO to recognize the world’s best sales and marketing leaders. Exceptional leaders in the fields of sales, sales development, & demand generation will sit down with TOPO Analysts & discuss how they achieve exceptional revenue growth.

5:30 pm

Summit Bash

7:30 pm

Hosted VIP Dinners

April

13

8:00 am

Registration/Breakfast

9:00 am

Outbound Prospecting Fundamentals | David Hershenson - TOPO

Outbound prospecting isn't dead. As a matter of fact, it continues to grow, and is more efficient and effective than ever before. In this session, David Hershenson will share proven methods for outbound prospecting from some of the best high-growth outbound programs today. He will provide the strategies and instructions for building the key tactics you need to succeed including touch patterns, outbound messaging, and impactful live calls.

9:45 am

Networking Break

10:00 am

If You Don’t Disco, You Can’t Demo: How to Improve 2 Key Sales Tactics to Dramatically Increase Your Sales | Greg Tapper - TOPO

Every company wants to drive higher lead conversion, win more deals, and increase revenues, yet few are able to do so consistently. What holds them back? It’s not poor lead quality. It’s not bad sales reps. It’s lack of a rigorous sales process at 2 critical stages: Discovery (“Disco”) and Demo. In this presentation you will learn the difference between Qualification and Discovery; and you’ll learn how to link to solutions and Demos back to Discovery. As a result of this presentation you’ll walk away with key insights that will help you and your sales reps understand how to win more deals through Disco/Demo; and you’ll create battlecards that you can use to successfully manage any sale.

10:45 am

Networking Break

11:00 am

The Best Story Wins | Matthew Luhn - Pixar

Great companies tell great stories - stories that resonate with customers. In this featured keynote, you'll learn how to develop and deliver compelling stories to your customers from one of the world's best storytellers - Matthew Luhn. With over 25 years of experience creating stories and characters for Pixar and The Simpsons, Matthew will share what he's learned about stories while working on films such as Toy Story, Finding Nemo, UP, and Monsters Inc. He'll teach us how to use key principles such as the three key elements of storytelling and the story spine so that our sales and marketing organizations can start telling truly great stories.

12:00 pm

Lunch/Marketplace

1:00 pm

David Belden - Google

1:45 pm

Networking Break

2:00 pm

Managing Trials For Success | Robert Koehler - TOPO

Moving buyers from demo to proposal often requires a proof of solution stage where buyers gets hands-on experience with a solution through a trial. The trial should be one of the highest converting stages in your sales process. Managed ineffectively however, it can elongate the sales process and increase the opportunity cost of failure. In this session, TOPO Analyst Robert Koehler will present a framework for managing trials including specific plays and tactics to turn trial users into customers.

2:45 pm

Break

3:00 pm

Closing Remarks

April

12

7:30 am

Registration/Breakfast

9:00 am

The State of Sales and Marketing in 2017 | Scott Albro - TOPO

10:00 am

Networking Break

10:15 am

Finding Happiness with Data | Andrew McGuire - DuoSecurity

Andrew McGuire from Duo Security will provide a detailed look at how he thinks about process, data, technology when building highly scalable sales functions. He'll share specific ideas on issues such as designing effective ICPs, data governance, and the sales tech stack.

11:00 am

Networking Break

11:15 am

Jairaj Sounderrajan - Twilio

12:00 pm

Lunch/Marketplace

1:30 pm

Day 1 Keynote Speaker: Bryan Fogel - Director and Producer, Icarus

A chance meeting with a Russian scientist transforms filmmaker Bryan Fogel’s personal experiment into a geopolitical thriller involving dirty urine, unexplained death and Olympic gold…exposing the biggest scandal in sports history. Join us for a presentation from Bryan Fogel, Director and Producer of Icarus, a Sundance award winning documentary on the Russian doping scandal and learn how Bryan embarked on a 3.5-year journey to make one of the year’s hottest films.

2:30 pm

Networking Break

2:45 pm

To Cook a Great Meal, You Need a Clean Kitchen | Tracy Zirbel - Cisco Meraki

3:30 pm

Networking Break

3:45 pm

Lars Nilsson & Karan Singh - Cloudera

4:30 pm

Networking Break

4:45 pm

Sales and Marketing Excellence Awards 2017 | Scott Albro & Craig Rosenberg

The Sales and Marketing Excellence Awards are an opportunity for TOPO to recognize the world’s best sales and marketing leaders. Exceptional leaders in the fields of sales, sales development, & demand generation will sit down with TOPO Analysts & discuss how they achieve exceptional revenue growth.

5:30 pm

Summit Bash

7:30 pm

Hosted VIP Dinners

April

13

8:00 am

Registration/Breakfast

9:00 am

Sales Centric Marketing Operations | Adam Sold - FinancialForce

As organization's look at their revenue process from first touch to close, the lines are blurring between distinct marketing, sales operations, and their technology stacks. Adam Sold has been focused on building FinancialForce's entire operations process across marketing, sales development, and sales for scale, repeatability, and massive growth. The focus of this session will be on how sales operations designed the marketing operations stack to support sales' go-to-market strategy creating a truly sales-centric marketing operations program.

9:45 am

Networking Break

10:00 am

Elaine Mao - UBER

10:45 am

Networking Break

11:00 am

The Best Story Wins | Matthew Luhn, Pixar

Great companies tell great stories - stories that resonate with customers. In this featured keynote, you'll learn how to develop and deliver compelling stories to your customers from one of the world's best storytellers - Matthew Luhn. With over 25 years of experience creating stories and characters for Pixar and The Simpsons, Matthew will share what he's learned about stories while working on films such as Toy Story, Finding Nemo, UP, and Monsters Inc. He'll teach us how to use key principles such as the three key elements of storytelling and the story spine so that our sales and marketing organizations can start telling truly great stories.

12:00 pm

Lunch/Marketplace

1:00 pm

Sales Technology Panel

Join moderator, Greg Tapper, with panelists Kyle Porter from SalesLoft, Katie Bullard from DiscoverOrg, and Somrat Niyagi from Clari, for a discussion on trends, challenges, and success in the sales technology space.

1:45 pm

Networking Break

2:00 pm

Everything I Learned About Sales Ops I Learned From My Teenagers | Rodney Toy - ForeScout Technologies

Sales operations has grown over the last 10-15 years from tactical, report-fetching assistant to strategic owner of sales success. Rodney Toy has seen this progression and now leads one of the most innovative sales operations programs in B2B. He will talk about his next generation approaches to systems, enablement, and communication that have helped drive incredible growth for Forescout.

2:45 pm

Networking Break

3:00 pm

Closing Remarks

Are you ready to grow faster?

Sign up today to take advantage of our regular access tickets.