4/7/2016

See how sales leaders design, build, and
manage their sales organizations

8:00AM

Registration/Breakfast

9:00 AM

The State of Sales in 2016| Scott Albro, TOPO

Sales is undergoing a radical transformation. Driven by changing buyer behavior, evolving business models, new technologies, and innovative best practices, the sales organization of 2016 looks nothing like the sales org of 2010. In the opening session of Sales Summit 2016, TOPO CEO, Scott Albro, will analyze the biggest trends shaping sales today. He’ll also share the specific strategies and tactics that the world’s best sales leaders and reps are adapting to drive exceptional revenue growth in this rapidly changing environment.

10:00 AM

Networking Break

10:15 AM

Desigining Your Sales Process| Craig Rosenberg, TOPO

The foundation of a scalable, repeatable sales organization is a well-defined, standardized sales process. Unfortunately, many companies don’t define their sales process. As a matter of fact, in TOPO’s last sales benchmark, 59% of companies claimed they lacked a well-designed sales process. Leveraging data from TOPO’s research of the world’s fastest growing sales organizations, TOPO Chief Analyst Craig Rosenberg will provide the blueprint for designing your sales process, including specific best practices and examples of highly successful sales processes from a variety of different markets and company sizes.

11:00 AM

Networking Break

11:15 AM

Massively Scalable Sales| Ryan Azus, RingCentral

In this showcase session, Ryan Azus, SVP of Worldwide Sales at RingCentral, will share how RingCentral has designed and scaled one of the world’s top performing sales organizations. This session will cover the big, strategic decisions such as go-to-market coverage models that set the company up to scale, as well as the day-to-day tactics individual reps use. You’ll get an inside view into how to design, build, and manage a truly exceptional sales function.

12:00 PM

Lunch/Marketplace

1:30 PM

The Power of Data and Sales| Jeffrey Ma, Twitter, ESPN, MIT

Jeffrey Ma is best known for his role on the infamous MIT Blackjack team where he was the inspiration for the bestselling novel, Bringing Down the House and the blockbuster movie 21. Ma is currently the Director of Business Insights at Twitter where he helps drive data driven decision making. He also works as ESPN’s Predictive Analytics Expert where he marries analytics and gambling content to provide unique insights on air on SportsCenter and in print on ESPN.com. Ma was the founder of tenXer (acquired by Twitter) an analytics tool to improve engineering efficiency and was also the founder of Citizen Sports (acquired by Yahoo). He is the author of the business bestseller “The House Advantage: Playing the Odds to Win Big in Business”.

2:30 PM

Networking Break

2:45 PM

Selling into Vertical Markets| Dennis Lyandres, Procore

Procore has emerged as one of the world’s fastest growing SaaS companies. In this detailed session, Dennis Lyandres, Procore’s EVP of Sales, will detail how the company has achieved such remarkable growth while targeting a single vertical market. He’ll discuss the company’s sales strategy for the construction industry. Dennis will also share details on Procore’s systematic approach to sales and how concepts such as TAM (total available market), ICP (ideal customer profile), data, and sales standards have driven so much of Procore’s success.

3:30 PM

Networking Break

3:45 PM

Designing Your Sales Process | Kathleen Lord, Intaact

Session details coming soon!

4:30 PM

Networking Break

4:45 PM

Sales Excellence Awards

The Sales Excellence Awards are an opportunity for TOPO to recognize the world’s best sales leaders. Exceptional leaders in the fields of sales, sales development, and demand generation will sit down with TOPO Analysts and discuss how they achieve exceptional revenue growth.

5:30 PM

Summit Bash

7:30 PM

Hosted VIP Dinners

Learn how new technologies are changing how we sell andhow they can help you grow faster.

8:00AM

Registration/Breakfast

9:00 AM

The State of Sales in 2016| Scott Albro, TOPO

Sales is undergoing a radical transformation. Driven by changing buyer behavior, evolving business models, new technologies, and innovative best practices, the sales organization of 2016 looks nothing like the sales org of 2010. In the opening session of Sales Summit 2016, TOPO CEO, Scott Albro, will analyze the biggest trends shaping sales today. He’ll also share the specific strategies and tactics that the world’s best sales leaders and reps are adapting to drive exceptional revenue growth in this rapidly changing environment.

10:00 AM

Networking Break

10:15 AM

Scaling with Sales Technology| Doug Landis, Box

Session details coming soon!

11:00 AM

Networking Break

11:15 AM

The Sales Technology Stack | Craig Rosenberg, TOPO

37% of sales leaders name technology as the most effective investment they’re making, according to TOPO’s Sales Benchmarking program. Even so, many sales organizations are struggling with the huge number of technology options, as well as the persistent problem of driving successful adoption across the sales organization. TOPO Chief Analyst, Craig Rosenberg, will discuss what’s driving the boom in sales technology, key market trends, the market landscape, and best practices for driving sales technology adoption and usage. He’ll also share specific examples of how high growth companies are designing, building, and managing their sales tech stacks to drive real adoption and real revenue growth.

12:00 PM

Lunch/Marketplace

1:30 PM

The Power of Data and Sales| Jeffrey Ma, Twitter, ESPN, MIT

Jeffrey Ma is best known for his role on the infamous MIT Blackjack team where he was the inspiration for the bestselling novel, Bringing Down the House and the blockbuster movie 21. Ma is currently the Director of Business Insights at Twitter where he helps drive data driven decision making. He also works as ESPN’s Predictive Analytics Expert where he marries analytics and gambling content to provide unique insights on air on SportsCenter and in print on ESPN.com. Ma was the founder of tenXer (acquired by Twitter) an analytics tool to improve engineering efficiency and was also the founder of Citizen Sports (acquired by Yahoo). He is the author of the business bestseller “The House Advantage: Playing the Odds to Win Big in Business”.

2:30 PM

Networking Break

2:45 PM

The Account Based Tech Stack| Jason Seeba, Bloomreach

In this engaging session, one of the world’s foremost sales and marketing technology experts, Jason Seeba, will discuss how he’s designed and built his account-based marketing and sales stack. Built around “four tenets”, Jason will discuss how to: map your target market; understand accounts and people at scale; personalize everything; and measure performance in an account-centric world. He’ll also share his views on where he’s focused for the next 12 months and what’s coming next in the world of sales and marketing technology.

3:30 PM

Networking Break

3:45 PM

Technology – The Great Pipeline Multiplier| Andrew McGuire, Duo Security

Setting the right pipeline goals and using technology to exceed those goals can have a massive impact on revenue growth rates. This session will provide specific insights into how to define key sales metrics such as SQLs, opportunities, pipeline targets, average deal sizes, and close rates and, most importantly, how to use technology to dramatically increase them. Andrew will share specific best practices on topics such as: creating your pipeline targets to achieve revenue targets; identifying every account that will buy your product/service; finding all your key buyers in a simple and scalable way; how to make outbound prospecting feel like inbound qualification; and how to track pipeline KPIs and the dreaded ‘Red Zone’.

4:30 PM

Networking Break

4:45 PM

Sales Excellence Awards

The Sales Excellence Awards are an opportunity for TOPO to recognize the world’s best sales leaders. Exceptional leaders in the fields of sales, sales development, and demand generation will sit down with TOPO Analysts and discuss how they achieve exceptional revenue growth.

5:30 PM

Summit Bash

7:30 PM

Hosted VIP Dinners

Learn how sales development is driving pipeline andrevenue at high growth companies.

8:00AM

Registration/Breakfast

9:00 AM

The State of Sales in 2016| Scott Albro, TOPO

Sales is undergoing a radical transformation. Driven by changing buyer behavior, evolving business models, new technologies, and innovative best practices, the sales organization of 2016 looks nothing like the sales org of 2010. In the opening session of Sales Summit 2016, TOPO CEO, Scott Albro, will analyze the biggest trends shaping sales today. He’ll also share the specific strategies and tactics that the world’s best sales leaders and reps are adapting to drive exceptional revenue growth in this rapidly changing environment.

10:00 AM

Networking Break

10:15 AM

The Sales Development Framework| Kristina McMillan, TOPO

Success in sales development is not as easy as hiring a couple people, providing them lists, and expecting them to fill the pipeline. Leveraging TOPO’s research of hundreds of the fastest growing sales development organizations combined with our years of experience, the TOPO Sales Development practice has developed The TOPO Sales Development Framework. The Framework provides a comprehensive view of the elements that make up an effective sales development strategy. In this session, TOPO’s Sales Development Practice Leader, Kristina, will present the TOPO Sales Development Framework and lead an interactive discussion with attendees.

11:00 AM

Networking Break

11:15 AM

Lessons Learned from a World Class Sales Development Organization | Scott Keane, Google

Session details coming soon!

12:00 PM

Lunch/Marketplace

1:30 PM

The Power of Data and Sales| Jeffrey Ma, Twitter, ESPN, MIT

Jeffrey Ma is best known for his role on the infamous MIT Blackjack team where he was the inspiration for the bestselling novel, Bringing Down the House and the blockbuster movie 21. Ma is currently the Director of Business Insights at Twitter where he helps drive data driven decision making. He also works as ESPN’s Predictive Analytics Expert where he marries analytics and gambling content to provide unique insights on air on SportsCenter and in print on ESPN.com. Ma was the founder of tenXer (acquired by Twitter) an analytics tool to improve engineering efficiency and was also the founder of Citizen Sports (acquired by Yahoo). He is the author of the business bestseller “The House Advantage: Playing the Odds to Win Big in Business”.

2:30 PM

Networking Break

2:45 PM

Scaling Talent and Pipeline via Sales Development| James Burnette, LinkedIn

LinkedIn has built one of the world’s most powerful sales development organizations. In this detailed session, James Burnette, Director of Global Sales Development at LinkedIn, will provide key insights on how the world’s largest professional network built a world class sales development organization. He’ll discuss how LinkedIn drives pipeline across multiple products, regions and buyer personas. He’ll also showcase how and why LinkedIn sales development has become one of the most important talent pipelines for the rest of the organization.

3:30 PM

Networking Break

3:45 PM

Account Based Sales Development| Lars Nilsson, Cloudera

Lars will discuss the power of outbound demand generation and why the SDR is the key to its success. Lars has spent his career building inside sales teams at high growth companies. Now he has built a sales methodology that transforms how sales teams can approach and penetrate high-value targets – Account-Based Sales Development (ABSD). This is a chance to hear directly from the pioneer of ABSD. In this session, Lars explains how ABSD adoption can improve demand gen in your top accounts, increase SDR efficiency, and deliver real productivity improvements. He’ll share precisely how he’s designed and built ABSD at Cloudera.

4:30 PM

Networking Break

4:45 PM

Sales Excellence Awards

The Sales Excellence Awards are an opportunity for TOPO to recognize the world’s best sales leaders. Exceptional leaders in the fields of sales, sales development, and demand generation will sit down with TOPO Analysts and discuss how they achieve exceptional revenue growth.

5:30 PM

Summit Bash

7:30 PM

Hosted VIP Dinners

Discover the plays and tactics that theworld’s best sales reps use.

8:00AM

Registration/Breakfast

9:00 AM

The State of Sales in 2016| Scott Albro, TOPO

Sales is undergoing a radical transformation. Driven by changing buyer behavior, evolving business models, new technologies, and innovative best practices, the sales organization of 2016 looks nothing like the sales org of 2010. In the opening session of Sales Summit 2016, TOPO CEO, Scott Albro, will analyze the biggest trends shaping sales today. He’ll also share the specific strategies and tactics that the world’s best sales leaders and reps are adapting to drive exceptional revenue growth in this rapidly changing environment.

10:00 AM

Networking Break

10:15 AM

Ultimate Sales Plays (workshop) | Robert Koehler, TOPO

In this engaging, interactive session, TOPO Senior Analyst, Robert Koehler, will share specific sales plays that can be used to increase conversion rates, shorten sales cycles, and drive higher average deal sizes. Whether it’s prospecting, conducting discovery, or delivering a world class demo, Robert will provide specific examples of plays that have a material impact on revenue at the world’s fastest growing companies. He’ll also share how these plays can be customized to account for dynamics such as your target market, ideal customer profile, buyer personas, and the economics of your business.

11:00 AM

Networking Break

11:15 AM

High Value Sales Messaging (workshop) | Greg Tapper, TOPO

Can you or your reps deliver an easy-to-understand value proposition? In sales, reps often have less than 30 seconds to explain to a prospect who you are and what you do. Poll a sales team on your value prop and you will get different answers from everyone. The problem is we expect reps to take marketing materials and create their own versions of the messaging. In this session, Greg Tapper, Director of Consulting at TOPO, will lead an interactive session on the TOPO Messaging Builder which allows anyone to create a sales value prop and use cases in 10 minutes or less. This session is for salespeople who want the ability to instantly create messaging and sales/SDR leaders who want to train their teams to deliver messaging that resonates.

12:00 PM

Lunch/Marketplace

1:30 PM

The Power of Data and Sales| Jeffrey Ma, Twitter, ESPN, MIT

Jeffrey Ma is best known for his role on the infamous MIT Blackjack team where he was the inspiration for the bestselling novel, Bringing Down the House and the blockbuster movie 21. Ma is currently the Director of Business Insights at Twitter where he helps drive data driven decision making. He also works as ESPN’s Predictive Analytics Expert where he marries analytics and gambling content to provide unique insights on air on SportsCenter and in print on ESPN.com. Ma was the founder of tenXer (acquired by Twitter) an analytics tool to improve engineering efficiency and was also the founder of Citizen Sports (acquired by Yahoo). He is the author of the business bestseller “The House Advantage: Playing the Odds to Win Big in Business”.

2:30 PM

Networking Break

2:45 PM

Outbound Prospecting (workshop) | David Hershenson, TOPO

The hardest thing in sales is to outbound prospect. This challenge has been around since the days of door-to-door sales to the phone to the digital sales era. Today there is an over-abundance of prospecting content on the internet. Finding the right methodology for you can be a confusing. In this workshop, TOPO Sales Development Analyst Dave Hershenson, presents the TOPO Outbound Prospecting Playbook. The session will focus on the best process, messaging, and touches (phone, email, and social) to run a practical, but highly effective outbound prospecting process. By the end of the session, you will be inspired and ready to prospect!

3:30 PM

Networking Break

3:45 PM

Key Discovery and Demo Plays| Craig Rosenberg, TOPO

In ranking the top performing sales teams, one pattern is consistent – the highest performing sales teams have a distinct discovery step before demo’ing the product. Conversely, the lowest ranking sales team do not. TOPO Chief Analyst Craig Rosenberg will present specific best practices for executing the front end of the sales process. The session will include the best process and tactics to use in the discovery and demo phase, and the tools necessary to run these plays yourself. These proven best practices are a combination of data gathered from TOPO’s research of high growth sales organizations and Craig’s 15+ years working with sales teams. Attendees will be able to walk out of the session ready to start selling and closing more business.

4:30 PM

Networking Break

4:45 PM

Sales Excellence Awards

The Sales Excellence Awards are an opportunity for TOPO to recognize the world’s best sales leaders. Exceptional leaders in the fields of sales, sales development, and demand generation will sit down with TOPO Analysts and discuss how they achieve exceptional revenue growth.

5:30 PM

Summit Bash

7:30 PM

Hosted VIP Dinners

4/8/2016

See how sales leaders design, build, andmanage their sales organizations

8:00AM

Registration/Breakfast

9:00 AM

What Investors Want from a Sales Organization| investor panel

Join the world’s leading technology investors in an engaging panel discussion as they share what they look for in a sales organization. With speakers from leading venture firms and one of the world’s largest investment banks, you’ll learn exactly what they look for when it comes to revenue growth. They’ll share specific insights on the numbers that matter and the behind-the-scenes sales dynamics that drive the best investments. They’ll also discuss how sales leaders can most effectively interact with the investor community.

10:00 AM

Networking Break

10:30 AM

Modern Cloud Sales Models| Richard Dufty, AppDirect

AppDirect has experienced truly remarkable growth over the last few years. From the outside looking in, AppDirect makes revenue growth look easy. But on the inside, the company has made a series of strategic decisions that have driven that success. Covering market planning, go-to-market strategy, organizational design, and sales process, Richard Dufty will share the details behind AppDirect’s remarkable journey as one of the technology industry’s fastest growing companies.

11:15 AM

Knobs, Dials, and Levers for Sales | Bobby Napiltonia, Enlighted

Session details coming soon!

12:00 PM

Lunch/Marketplace

1:00 PM

Volume and Velocity Sales| Jeff Imm, When I Work

Learn how When I Work designs, builds, and manages a high velocity and high volume sales function targeting SMBs. Since launching in 2010, the company has experienced remarkable growth, managing the work schedules of over 1.5 million employees in 50 countries around the world. Jeff Imm will share key aspects of the framework, metrics and tools used to drive over 10K+ trials and 1K+ new customers each month while simultaneously and rapidly moving upmarket.

1:45 PM

Networking Break

2:00 PM

Selling from the Buyer’s Perspective | buyer panel

Do you ever wonder what buyers really think of how you sell? This is your chance to learn firsthand what buyers want from you. In this interactive panel discussion, you’ll learn what buyers want from salespeople, the experiences they value, and the messaging that resonates. The panel will discuss buyer preferences in key buying centers such as marketing, IT, and finance.

2:45 PM

Closing Remarks| Scott Albro, TOPO

Learn how new technologies are changing how we sell andhow they can help you grow faster.

8:00AM

Registration/Breakfast

9:00 AM

What Investors Want from a Sales Organization| investor panel

Join the world’s leading technology investors in an engaging panel discussion as they share what they look for in a sales organization. With speakers from leading venture firms and one of the world’s largest investment banks, you’ll learn exactly what they look for when it comes to revenue growth. They’ll share specific insights on the numbers that matter and the behind-the-scenes sales dynamics that drive the best investments. They’ll also discuss how sales leaders can most effectively interact with the investor community.

10:00 AM

Networking Break

10:30 AM

The Sales Management Revolution| Rickie Goyal, Nutanix

New sales technologies are revolutionizing archaic sales management techniques like QBRs, 1:1s, and weekly forecast calls. Using well-designed processes, high quality data, and easy-to-use SaaS applications, companies are discovering that sales management and operations can be simultaneously more accurate and more efficient. In this deep dive session, Rickie will share how Nutanix has built a “self service” sales operations function to support the field sales organization. He’ll also discuss how sales technology can transform big data into easily digestible information that allows for quicker and more accurate forecasts.

11:15 AM

The Sales Technology Vendor Landscape| Greg Tapper, TOPO

The sales technology market is undergoing massive changes. Sales tech isn’t just about CRM anymore. In fact, TOPO Analysts are now tracking over 500 sales technology vendors in new areas such as true sales automation, the sales experience, and sales management. Join Greg Tapper as he shares our latest research on the sales technology market. He’ll cover market dynamics such as the rapid proliferation of sales tech vendors, what applications sales teams are really using, and why sales rep adoption remains a huge risk for the market as a whole. This is a must-attend session for anyone with a vested interest in the sales technology market.

12:00 PM

Lunch/Marketplace

1:00 PM

Scaling Freemium and Pay-As-You-Go Sales | Jairaj Sounderrajan, Twilio

With years of experience at companies like Yammer and Twilio, Jairaj Sounderrajan is one of the world’s foremost experts when it comes to disruptive sales models. In this session, Jairaj will discuss the unique challenges that freemium and pay-as-you-go (PAYG) models impose on sales teams. He’ll also discuss the strategies, models, and tactics he’s used to scale a business through those challenges. This session will provide specific recommendations and best practices in areas ranging from organizational design, to process, to technology.

1:45 PM

Networking Break

2:00 PM

Selling from the Buyer’s Perspective | buyer panel

Do you ever wonder what buyers really think of how you sell? This is your chance to learn firsthand what buyers want from you. In this interactive panel discussion, you’ll learn what buyers want from salespeople, the experiences they value, and the messaging that resonates. The panel will discuss buyer preferences in key buying centers such as marketing, IT, and finance.

2:45 PM

Closing Remarks| Scott Albro, TOPO

Learn how sales development is driving pipeline andrevenue at high growth companies.

8:00AM

Registration/Breakfast

9:00 AM

What Investors Want from a Sales Organization| investor panel

Join the world’s leading technology investors in an engaging panel discussion as they share what they look for in a sales organization. With speakers from leading venture firms and one of the world’s largest investment banks, you’ll learn exactly what they look for when it comes to revenue growth. They’ll share specific insights on the numbers that matter and the behind-the-scenes sales dynamics that drive the best investments. They’ll also discuss how sales leaders can most effectively interact with the investor community.

10:00 AM

Networking Break

10:30 AM

Sales Development Hyper Growth| Julie Drimel, NetSuite

Growing and managing a sales development team with hundreds of people that spans multiple geographies and market segments is no small task. Julie Drimel has spent several years building NetSuite’s global sales development organization. In this talk, she’ll provide a detailed look inside the company’s sales development function. Julie will share models for making better expansion decisions, how NetSuite thinks about organizational design, and how to make localization decisions. She’ll also discuss the strategies she uses to integrate teams, foster collaborations, and learn from each region.

11:15 AM

The New Sales Development Paradigm| Steven Broudy, MuleSoft

Spurred by a move into the enterprise and the rise of account based sales development, the role of sales development at MuleSoft has evolved rapidly. Whereas SDRs once focused on setting appointments for sales, now many high growth companies view the sales development organization as a function with real strategic importance. SDRs are increasingly finding themselves serving in the role of trusted advisor performing strategic functions at target accounts, as a member of a “joint account team”. Steven will lead a detailed discussion on this transformation, sharing specific examples of sales development’s role at MuleSoft.

12:00 PM

Lunch/Marketplace

1:00 PM

High Growth Sales Development Plays| David Hershenson, TOPO

In this interactive workshop, TOPO Senior Analyst, David Hershenson, will share specific sales development plays that can be used to increase SQL conversion rates and lead quality. Whether it’s inbound lead follow up or outbound prospecting, David will share the best ways to research buyers, execute touch patterns, and manage live calls. He’ll also provide specific examples of plays that have a material impact on revenue in the world’s best sales development organizations. He’ll also share how these plays can be customized to account for dynamics such as your target market, ideal customer profile, buyer personas, and the economics of your business.

1:45 PM

Networking Break

2:00 PM

Selling from the Buyer’s Perspective | buyer panel

Do you ever wonder what buyers really think of how you sell? This is your chance to learn firsthand what buyers want from you. In this interactive panel discussion, you’ll learn what buyers want from salespeople, the experiences they value, and the messaging that resonates. The panel will discuss buyer preferences in key buying centers such as marketing, IT, and finance.

2:45 PM

Closing Remarks| Scott Albro, TOPO

Discover the plays and tactics that theworld’s best sales reps use.

8:00AM

Registration/Breakfast

9:00 AM

What Investors Want from a Sales Organization| investor panel

Join the world’s leading technology investors in an engaging panel discussion as they share what they look for in a sales organization. With speakers from leading venture firms and one of the world’s largest investment banks, you’ll learn exactly what they look for when it comes to revenue growth. They’ll share specific insights on the numbers that matter and the behind-the-scenes sales dynamics that drive the best investments. They’ll also discuss how sales leaders can most effectively interact with the investor community.

10:00 AM

Networking Break

10:30 AM

Viral Selling into your Customer’s Value Chain| Charles Lawson, Egnyte

One of the most difficult parts of sales is prospecting for new business. There are many tips and tricks for prospecting, but not many proven methodologies. Charles Lawson, VP of Sales from Egnyte, has developed a winning strategy for outbound pipeline building known as Value Chain Selling. Whether you’re an individual sales rep or a sales leader Value Chain Selling will help you sell into accounts that have a higher propensity to buy from you. Value Chain Selling is more than just prospecting, it’s an end-to-end sales methodology that helps salespeople focus on solving business problems and creating mutually beneficial customer relationships that can last an entire sales career.

11:15 AM

Special Guest – To Be Announced

11:15 AM

Selling More Effectively with Customer Workshops | Chris Albro, Zendesk

Session details coming soon!

12:00 PM

Lunch/Marketplace

1:00 PM

Selling More Effectively with LinkedIn| Robert Koehler, TOPO

100% of high growth sales organizations use some version of LinkedIn and 75% use a paid version. This data from TOPO’s research of the best sales teams is why LinkedIn is the 2nd screen on every sales person’s desk (next to their CRM). Join Robert Koehler, TOPO Sr. Sales Analyst and former LinkedIn Sales Solutions consultant, as we presents TOPO’s Linkedin Platform for Sales Communications. He will cover the most critical areas of LInkedIn that every serious sales person must utilize from building a LInkedIn profile, to researching buyers, to leveraging LInkedIn for outreach. These practical, best practices have been proven over time by Linkedin power users to drive more pipeline and, ultimately, more deals.

1:45 PM

Networking Break

2:00 PM

Selling from the Buyer’s Perspective | buyer panel

Do you ever wonder what buyers really think of how you sell? This is your chance to learn firsthand what buyers want from you. In this interactive panel discussion, you’ll learn what buyers want from salespeople, the experiences they value, and the messaging that resonates. The panel will discuss buyer preferences in key buying centers such as marketing, IT, and finance.

2:45 PM

Closing Remarks| Scott Albro, TOPO

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