TOPO Analysts represent sales and marketing’s best and brightest. They’re not just smart, they’re experienced – the average TOPO Analyst has over 14 years experience as a practitioner. And they’ve lead sales and marketing teams at some of the world’s best companies, companies like LinkedIn, Salesforce, and Zendesk. Our Analysts aren’t just sitting in an ivory tower engaging in high level pontification.They understand the challenges you’re facing and are able to deliver specific, actionable recommendations that drive faster growth.
TOPO Playbooks are like an owner’s manual for a specific sales and marketing function. Built from the ground up to account for dynamics such as your target market and the economics of your business, Playbooks ensure that your entire organization is locked in on things like your target ICP, process, messaging, and plays.
Our Analysts are available to work with you on the big, strategic decisions you need to make. From designing your account basedmarketing orchestration policies to evaluating a new software application, TOPO Analysts work with clients to develop specific,actionable recommendations that impact your business.
TOPO consulting engagements help clients address big sales and marketing issues in a manner that’s deeply specific to you. Our consulting work focuses on areas such as go-to-market strategy, organizational design, and marketing/sales process. Whatever the challenge, we always focus on putting recommendations into practice.
Whether it’s an off-the-shelf workshop or a custom curriculum, our training programs make sure that proven best practices become an operational reality. Using our pedagogy of best practices, exe cises, and takeaways, our Analysts are uniquely qualified to transform how your sales, sales dev, and marketing teams execute.
Our Analysts continuously analyze the strategies, processes, plays, organizations, and technologies that drive faster growth. Ever wonder how SQL definitions are evolving? Or how companies mix free trials with deep discovery? Or which sales intelligence tools live up to the hype? We have the answers to these questions (and many, many more).
We regularly host the most engaging, insightful events in sales and marketing. Our events feature TOPO Analysts, as well as the best marketing and sales leaders. Whether It’s our Annual Summit or monthly Councils, TOPO events are designed to provide you with actionable insights, real life examples, and specific recommendations.
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