Downloads

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Account Based Benchmark Executive Summary

    TOPO invites you to download an executive summary of our recently released Account Based Benchmark Report.

    Many organizations are leveraging an account based strategy to drive business growth. Therefore, organizations must identify the best tactics, necessary budgets, and resources for adopting an account based strategy, and align internal expectations around the expected outcomes. To address this requirement, TOPO surveyed more than 150 practitioners at leading account based organizations and compiled the strategies and metrics that support them into the 2019 Account Based Benchmark Report.

    The executive summary highlights insights organizations can apply to evolve their account based strategy in 2019 and beyond.

Downloads

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Account Based Benchmark Executive Summary

    TOPO invites you to download an executive summary of our recently released Account Based Benchmark Report.

    Many organizations are leveraging an account based strategy to drive business growth. Therefore, organizations must identify the best tactics, necessary budgets, and resources for adopting an account based strategy, and align internal expectations around the expected outcomes. To address this requirement, TOPO surveyed more than 150 practitioners at leading account based organizations and compiled the strategies and metrics that support them into the 2019 Account Based Benchmark Report.

    The executive summary highlights insights organizations can apply to evolve their account based strategy in 2019 and beyond.

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