TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

The sales development technology stack supports how an organization prospects, regardless of the
go-to-market strategy used. It is the collection of software tools that help sales development
representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

Technology, along with people and process, is responsible for delivering results. Many of the
technologies discussed in this report also serve sales and marketing teams. Implementation and
management of these software tools can improve alignment across all three functions.

Download

Sales development is arguably the most critical investment for developing pipeline in today’s B2B businesses. To better understand the impact and best practices, TOPO surveyed 179 sales development leaders and compiled the results and strategies in this 2019 Sales Development Benchmark Report. This executive summary provides insights organizations can apply to adopt or evolve their sales development practice in 2019 and beyond.

Download

TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

The sales development technology stack supports how an organization prospects, regardless of the
go-to-market strategy used. It is the collection of software tools that help sales development
representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

Technology, along with people and process, is responsible for delivering results. Many of the
technologies discussed in this report also serve sales and marketing teams. Implementation and
management of these software tools can improve alignment across all three functions.

Download

Sales development is arguably the most critical investment for developing pipeline in today’s B2B businesses. To better understand the impact and best practices, TOPO surveyed 179 sales development leaders and compiled the results and strategies in this 2019 Sales Development Benchmark Report. This executive summary provides insights organizations can apply to adopt or evolve their sales development practice in 2019 and beyond.

Download