• Sales Enablement Market Guide - Summary Report

    The sales enablement function continues to grow— forty-six percent (46%) of teams plan to increase in size in the next 12 months. This growth in headcount will be accompanied by continued spend in technology.

    Key Takeaways:
    * Key elements to an effective sales enablement technology stack
    * Overview of the five core capabilities: conversation intelligence, sales readiness, sales content management, real-time knowledge, and digital adoption platforms.
    * Eight market drivers driving the evolution of sales enablement