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• Sales Enablement Market Guide - Summary Report

  The sales enablement function continues to grow— forty-six percent (46%) of teams plan to increase in size in the next 12 months. This growth in headcount will be accompanied by continued spend in technology.
  
  Key Takeaways:
  * Key elements to an effective sales enablement technology stack
  * Overview of the five core capabilities: conversation intelligence, sales readiness, sales content management, real-time knowledge, and digital adoption platforms.
  * Eight market drivers driving the evolution of sales enablement

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