Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

Downloads

  • Lead-to-Account Matching Tech Market Guide (Summary)

    As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

    Key Takeaways:

    • Automated workflows required for efficient revenue processes

    • Increased productivity leads category benefits

    • Increasing go-to-market complexity drives adoption

  • Data Market Guide (Summary Report)

    All revenue organizations utilize third-party data, which is critical to strategy, planning, and everyday execution. The importance of data in day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine learning are driving the demand for accurate and up-to-date data, allowing organizations to make informed decisions and to develop more scalable, repeatable processes.

    The insights in this market guide helps organizations understand how to effectively harness data solutions and determine their next investment.

  • (Webinar) Intent Data Market Guide

    Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions.

  • TOPO Virtual Summit Session Showcase

    Looking to binge watch over 8 hours of the most important topics in sales and marketing today? A collection of 9 sessions from TOPO Virtual Summit: What To Do Now.

  • COVID-19: Resources for Revenue

    Resources for addressing the most important topics in marketing and sales today. A playlist of content that will provide insights into the 5 strategic imperatives that marketing and sales should be addressing:
    - Re-analyze Your Target Market
    - Re-allocate Resources to High-value Segments
    - Offer Extreme Value with Every Customer Interaction
    - Change Marketing and Sales Tactics
    - Re-design Your Organization for the New Environment

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Sales Technology Report Webinar Recording

    The sales technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales organizations and their tech stack.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Sales Development Technology Report Webinar

    Who: Dan Gottlieb, Analyst, Sales Development

    The sales development technology stack is one of the most important elements of how teams go to market. This report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide sales development leaders in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on sales development organizations and their tech stack.

    Key Topics Include:
    * How data is driving much needed innovation
    * The fight for ownership of the SDR platform
    * The importance of AI in the background

  • 2019 Marketing Technology Report Webinar

    When: Tuesday January 14th, 2020

    Who: Jeffrey L. Cohen, Analyst, Marketing

    The marketing technology stack is one of the most important elements of how teams go to market. The TOPO Marketing Technology Report combines technology usage by high-growth companies with TOPO recommendations and analysis of the technology marketplace to guide marketers in their technology investment. Our webinar will discuss key insights from the report, and the impact it will have on marketing organizations and their tech stack.

    Key Topics Include:

    How marketing technology acquisitions broaden vendor offerings
    The major growth of intent data
    Tracking multiple go-to-markets through to closed-won

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