Downloads

  • 2019 Sales Technology Report Executive Summary

    The sales technology stack follows the strategy for how an organization goes to market. It is the collection of software tools that help sales teams develop, enable, implement, and manage sales programs that resonate with prospects and customers. A tech stack is built like a house, according to a plan, with every component designed to serve a specific purpose. The tools should interact with each other in ways that create maximum efficiency.

    Sales technology and sales professionals should work together harmoniously to drive sales success. Many of the technologies discussed here also serve marketing and sales development, and, in fact, can help drive alignment across the functions.

  • 2019 Marketing Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Marketing Technology Report.

    The marketing technology stack supports every marketer’s strategy for how their organization goes to
    market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase
    technology as they need it, however, a tech stack should be built according to a plan with every
    component designed to serve a specific purpose. The tools interact with each other in ways that provide
    maximum efficiency.

    Technology, along with people and process, is responsible for delivering marketing results. Many of the
    technologies discussed in this report also serve sales and sales development teams, and
    implementation and management of these software tools can encourage alignment across all three
    functions.

  • 2019 Sales Development Technology Report Executive Summary

    TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.

    The sales development technology stack supports how an organization prospects, regardless of the
    go-to-market strategy used. It is the collection of software tools that help sales development
    representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

    Technology, along with people and process, is responsible for delivering results. Many of the
    technologies discussed in this report also serve sales and marketing teams. Implementation and
    management of these software tools can improve alignment across all three functions.

  • 2019 Account Based Benchmark Executive Summary

    TOPO invites you to download an executive summary of our recently released Account Based Benchmark Report.

    Many organizations are leveraging an account based strategy to drive business growth. Therefore, organizations must identify the best tactics, necessary budgets, and resources for adopting an account based strategy, and align internal expectations around the expected outcomes. To address this requirement, TOPO surveyed more than 150 practitioners at leading account based organizations and compiled the strategies and metrics that support them into the 2019 Account Based Benchmark Report.

    The executive summary highlights insights organizations can apply to evolve their account based strategy in 2019 and beyond.

  • 2019 Sales Development Benchmark Report Executive Summary

    Sales development is arguably the most critical investment for developing pipeline in today’s B2B businesses. To better understand the impact and best practices, TOPO surveyed 179 sales development leaders and compiled the results and strategies in this 2019 Sales Development Benchmark Report. This executive summary provides insights organizations can apply to adopt or evolve their sales development practice in 2019 and beyond.

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