Our research and insights breaks down the go-to-market strategies and tactics of high-growth organizations to benchmark what they are doing to generate revenue across marketing, sales development and sales. Here are examples of metrics found in our benchmark reports:
TOPO research offers unique perspective on integrated technology stacks and the business impact to productivity and scale. Here are some examples from our marketing, sales development and sales technology research:
No other research and advisory firm goes further into companies to understand what specific actions are taken to generate high growth results. Our research into the proven patterns and plays is backed by years of data collection that reveal insights such as:
Our Marketing Practice focuses research and advisory on how leading marketing organizations orchestrate resources to exceed revenue targets. Our insights and practitioner expertise helps clients with priority topics such as:
Our Sales Development Practice focuses research and advisory on how leading sales development organizations align resources for productivity and scale. Our insights and practitioner expertise helps clients with priority topics such as:
Our Sales Practice helps the world’s best sales teams design and adopt processes and plays that increase closed-won rates. Analysts have recently helped clients with:
An assessment is the best method for TOPO to get to know a client’s current sales, sales development, or marketing processes so we can offer tailored advice and recommendations.
Our Analysts are available to work with you on the big, strategic decisions you need to make. From designing your account based orchestration strategies to evaluating a new software application, TOPO Analysts work with clients to develop specific, actionable recommendations that impact your business.
TOPO consulting engagements address big sales and marketing issues in a manner that’s deeply specific to each client. Our consulting work focuses on areas such as go-to-market strategy, organizational design, and marketing/sales process. Whatever the challenge, we always focus on putting recommendations into practice.
Our Analysts continuously analyze the strategies, processes, plays, organizations, and technologies that drive faster growth. Ever wonder how SQL definitions are evolving? Or how companies mix free trials with deep discovery? Or which sales intelligence tools live up to the hype? We have the answers to these questions (and many, many more).
Whether it’s an off-the-shelf workshop or a custom curriculum, our training programs make sure that proven best practices become an operational reality. Using our pedagogy of best practices, exercises, and takeaways, our Analysts are uniquely qualified to transform how your sales, sales dev, and marketing teams execute.
We regularly host the most engaging, insightful events in sales and marketing. Our events feature TOPO Analysts, as well as the best marketing and sales leaders. Whether It’s our annual summit or monthly councils, TOPO events are designed to provide you with actionable insights, real life examples, and specific recommendations.
TOPO Analysts represent sales and marketing’s best and brightest. They’re not just smart, they’re experienced – the average TOPO Analyst has over 14 years experience as a practitioner. And they’ve lead sales and marketing teams at some of the world’s best companies, companies like LinkedIn, Salesforce, and Zendesk. Our Analysts aren’t just sitting in an ivory tower engaging in high level pontification.They understand the challenges you’re facing and are able to deliver specific, actionable recommendations that drive faster growth.
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